Audit tools measure what is easy to measure. Here is what they missed on two real websites and in our research on 100 software company homepages, and what to check by hand.
Co-Founder and Creative Director, Clan of Creators
Toni Kiss is the co-founder and creative director of Clan of Creators, an independent creative agency that works on brand, web, video and campaigns for companies in Europe and the US. Toni leads the agency's creative direction and design work. Clan of Creators also publishes The Website Gap, a research series on how business websites perform for real visitors.
1 bylined article
Audit tools measure what is easy to measure. Here is what they missed on two real websites and in our research on 100 software company homepages, and what to check by hand.